ReflexMD, 2024

ReflexMD

Used conversational clarification to make technical medical concepts immediately understandable without talking down to readers or sacrificing accuracy.

Translating Medical Terminology

Translated complex hormonal mechanisms into accessible explanations using clear structure and empathetic framing. Integrated medical citations to build credibility while maintaining readability for non-expert audience.

Making Technical Content Accessible

The impact

Began with an authoritative yet conversational voice to build immediate trust. Structured as a Q&A format to address reader's primary question upfront, reducing bounce rate and establishing credibility.

Building Patient Trust

Transitioned from education to conversion using supportive framing ("practical option") rather than a hard sell. Structured onboarding as a simple 3-step process to reduce friction and encourage action.

Education to Action

Educational Blog Content for Telehealth Platform

Healthcare
& Telehealth

Industry

Weight
Management Platform

Client

SEO-
optimized blog post

Deliverable

see the full post

A telehealth platform specializing in GLP-1 weight management needed anchor educational content for their website launch.

Create an SEO-optimized blog post addressing a sensitive health topic—menopausal weight gain and GLP-1 medications—that would build trust with prospective patients while meeting strict medical review and compliance standards.

The challenge

The context

Researched medical journals and compiled a peer-reviewed bibliography to support all medical claims and ensure clinical accuracy.

Used conversational clarification ("What does that mean? Basically...") to translate technical terms without sacrificing accuracy.

ThE APPROach

Structured content to answer the primary patient question immediately, then layered in supporting education about hormonal changes and health risks.

demonstrated efficient navigation of healthcare compliance requirements, balancing clinical accuracy with patient accessibility and integrating research without sacrificing readability.