Distinctive

brand-building through

persuasive messaging strategy & conversion-focused copy

Brand Copywriter & Strategist

sharp where it matters & human where it counts

Hi, I'm Elizabeth

Currently Lead Copywriter specializing in conversion copy,  brand messaging, and strategic content for B2B and B2C brands across wellness, healthcare, and lifestyle.

Impactful copy reads like a conversation you never want to end. Attention is currency, and earning it comes down to creating escape-worthy experiences, and this is where words become your four walls.

I help brands untangle industry jargon into words people actually stop scrolling for—the kind that balance clarity with persuasion, strategy with empathy, and value with a hint of entertainment. I start with who you really want to connect with, then position your words to mirror the caliber you deliver across every touchpoint.

What follows are brand voices that feel as intentional on day one as they do at scale.

View

View

CACTUS BLOOM PHOTOGRAPHY

"Dancing with the devil in the details"

Brand Messaging & Website

posh & balanced

Launch-Ready Brand Voice System

Packaging, Product, & Website

Close

BRAND MESSAGING STRATEGY,
FULL WEBSITE COPY

Cactus bloom photography

Brand messaging strategy and website copy repositioning a Vegas elopement photographer to attract premium clients in a saturated market.

View

View

Close

FULL BRAND LAUNCH  & CONTENT ECOSYSTEM

posh & balanced

Complete brand launch spanning packaging, internal journal editing, website copy, and messaging guidelines for a wellness brand's debut product.

View

Healthcare Made Human

reflexmd

Blog Strategy & Patient Education

View

Persuasive Long-Form Copy

nove media

Long-Form Sales Page

Close

SEO BLOG POST

reflexmd

Blog strategy and patient education for a telehealth platform simplifying access to prescription weight loss treatment.

View

View

Close

Long-form sales page

insta impact 

Sales page and lead magnet strategy for a coaching program helping service providers turn Instagram followers into paying clients.

jump up

Send it in

Get in touch

hello@kawachisocial.com

Interested in working together?
Drop me a note.