Nove Media Co., 2024
insta impact
Sales page for Instagram marketing membership.
An Instagram strategist was launching a membership for beauty business owners struggling to convert followers into clients.
Differentiate in a saturated Instagram course market while attracting ambitious business owners ready to invest in premium support (not just another Instagram template pack).
The challenge
The context
Structured value around outcomes and differentiation rather than deliverables. Transitioned from aspirational positioning to results-driven support while maintaining brand voice consistency.
Value Proposition
Translated "it girl energy" brand direction into relatable business frustrations, balancing aspirations with empathy.
Pain Identifiers
The impact
"It's sales page finalization day! I worked with the most amazing copywriter ever, and she has put the vibes of Insta Impact into words."
—Nicole S., Course Creator
The sales page successfully positioned the program as premium, strategic support, attracting implementation-ready buyers, resulting in an 84% increase in social impressions and 121% increase in outbound clicks through strategic content optimization. Members went on to achieve:
+23,000%
Engagement increase within 3 months of implementing program strategies
more bookings
Increased client bookings attributed to distinct social presence developed through program
clarified positioning
Positioning clarity enabling more confident, strategic content decisions
Framed pricing as investment with clear value comparison. Used casual, confident tone ('babe') to reduce purchase anxiety while maintaining premium positioning through strategic layout and language.
Investment CTA
Opened with aspirational positioning to attract ambitious buyers (instead of bargain hunters), establishing premium positioning from the first line.
Hero Section
