posh & balanced

Full Brand Launch & Content Ecosystem

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A wellness lifestyle brand was preparing to launch its debut physical product into a crowded market with no existing brand voice, no website, and no content infrastructure.



Build every customer touchpoint, from the content inside the journal itself to the packaging they'd unwrap on delivery day to the website, from the ground up, while distilling her vision into resonant copy.

The challenge

The context

Posh & Balanced, 2025

Industry

3–4 weeks with extended collaboration
 through design execution

Timeline

Wellness & Lifestyle

Founder, Posh & Balanced

Client

Deliverable

Brand Messaging Guidelines,
Internal Journal Editing,
Website Copy, & Packaging Copy

discovery

strategy

execution

collaboration

The most comprehensive content engagement project yet, with the work spanning every touchpoint a customer would encounter from discovery through daily use.

THE APPROACH

discovery

Conducted deep research and discovery to understand the founder's vision and the emotional experience she wanted customers to have at every touchpoint.

strategy

Developed the complete brand messaging strategy, including voice attributes, ideal client archetypes, tone guidelines, and key messaging pillars to resonate with self-care conscious readers.

execution

Wrote and edited copy across all four touchpoints: internal journal sections, brand messaging guidelines, website, and packaging.

collaboration

Stayed engaged through the design process, helping the founder articulate feedback that ensured copy and visual direction worked in harmony.

Brand initiation—the most intimate phase of the customer journey. Packaging copy designed to deliver immediate emotional resonance the moment the box opens.

The Unboxing

Refined internal journal sections to maintain an intimate, elevated voice that guides the user with ease and confidence from the very first page to the last.

Posh Playbook, Interior

Translated the brand's "soft productivity meets elevated living" positioning into website copy, ensuring the same voice customers encountered inside the journal met them online, too.

Website Homepage Hero

The impact

vision-to-launch execution

across 4 distinct content touch points simultaneously

immediate market traction

with strong early sales validating brand positioning at launch

scalable brand foundation

enabling consistent content across website, social, email, and future product lines

"You took everything I felt, everything I wanted to express, and turned it into magic. Thank you for helping me bring this dream to life, Kawachi!"

—Yodit Y., Founder

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Get in touch

hello@kawachisocial.com

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